Who is Cervus?
Cervus Equipment Corp ("Cervus") includes all company-owned and managed locations and dealerships in Canada, New Zealand and Australia. Cervus’ authorized dealerships include Cervus-owned John Deere agricultural equipment dealers; Peterbilt transportation dealerships; and Clark, Sellick, JLG and Doosan material handling equipment dealers. This Privacy Statement describes the privacy practices of Cervus Equipment for data that we collect:
• through websites operated by us from which you are accessing this Privacy Statement, including cervusequipment.com and other websites owned or controlled by Cervus (collectively, the “Websites”)
• through the software applications made available by us for use on or through computers and mobile devices (the “Apps”)
• through our social media pages that we control from which you are accessing this Privacy Statement (collectively, our “Social Media Pages”)
• through HTML-formatted email messages that we send you that link to this Privacy Statement and through your communications with us
• when you visit a dealership, or through other offline interactions
Collectively, we refer to the Websites, the Apps and our Social Media Pages, as the “Online Services” and, together with offline channels, the “Services.” By using the Services, you agree to the terms and conditions of this Privacy Statement.
It is important to us that where we collect, use or disclose your personal information, we have your consent to do so.
When you use the Cervus online services, you may encounter touchpoints throughout your journey where personal information may be requested.
Depending on the sensitivity of the personal information, your consent may be implied, deemed (using an opt-out mechanism) or express. Express consent can be given orally, electronically or in writing. Implied consent is consent that can reasonably be inferred from your action or inaction. For example, when you accept our products or services, we will assume your consent to the collection, use and disclosure of your personal information for purposes related to your acceptance and use of those products or services, or for other purposes identified to you at the relevant time.
As we have described above, we may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law or regulatory requirements.
Personal information is any information about an identifiable individual, other than the person's business title or business contact information when used or disclosed for the purpose of business communications. Personal information does not include anonymous or non-personal information (i.e., information that cannot be associated with or tracked back to a specific individual).
How Cervus collects your personal information
In strict adherence with government regulations, PIPEDA and CASL, Cervus may collect and add current and past customer data from our systems business systems to our email subscriptions lists and request your consent (opt-in) to receive product updates, news, special offers and promotions by email.
You may be asked to voluntarily provide personal information to Cervus any time you are in contact with Cervus, including contact by telephone or email, through the Cervus website, or in person. In those circumstances you can choose not to provide certain requested personal information, but then you may not be able to purchase products or services or access or use certain features of Cervus' website.
For example, when you create or manage an account with Cervus, when you register or subscribe for Cervus' newsletters or promotions, participate in Cervus' promotions and when you contact Cervus, Cervus may collect a variety of your personal information, including your name, date of birth, mailing and shipping addresses, email address, and phone numbers.
You might also provide Cervus with the personal information of other persons, such as business associates or co-workers. Please ensure that you have the consent of other persons before you provide their personal information to Cervus.
How Cervus uses your personal information
Cervus uses your personal information for various purposes, and as otherwise permitted by law, including: (a) to contact and correspond with you regarding your business or transactions, and your use of Cervus' website, products and services to provide you with customer care services and to provide you with information regarding Cervus' announcements, promotions, upcoming events, new products and special features; (b) to facilitate transactions and process orders and payments for products and services purchased by you (including to remind you of unpurchased items left in your online shopping cart, to contact you regarding billing and payment discrepancies and to validate receipts); (c) to process and respond to your specific suggestions, comments, inquiries, and requests, and to otherwise administer Cervus' relationship with you; (d) to personalize and improve your user experience; (e) to administer and facilitate your participation in contests and promotions; and (f) to develop, deliver, and improve Cervus' products, services, and advertising.
Cervus may also develop a confidential profile for you, which will be used to provide services to you and facilitate your transactions with Cervus and your use of Cervus' websites and services.
Cervus may combine your personal information collected through various sources, including information collected through Cervus' websites and information obtained from other sources.
You may also provide personal information in order to receive email and other communications from Cervus. You may unsubscribe from those communications by using the applicable self-service unsubscribe procedure offered by Cervus (for example, by clicking an unsubscribe link in an email or adjusting your website user account preferences) or by contacting Cervus using the contact information noted below. From time to time, Cervus may use your personal information to communicate with you regarding important matters, such as information about your membership, educational program changes, and deadlines; because this information is important, you may not opt out of receiving these communications.
Cervus also collects non-personal information - information that is not about an identifiable individual, including personal information that has been aggregated or otherwise anonymized so that it no longer relates to an identifiable individual. For example, Cervus' websites automatically collect certain non-personal information regarding website users, such as the dates and times they access the website, the browsers, operating systems, and devices they use to access the website, the website pages they access, and the referring and exit website pages.
Cervus may use, disclose, transfer, and retain non-personal information for any purpose and in any manner whatsoever.
Cookies and Other Technologies
For example, Cervus may use information collected through cookies and similar technologies to recognize the user of Cervus' website, track use of the website, offer personalized web page content, information and advertisements, and otherwise facilitate and improve the website experience. You may choose to decline or disable cookies if your web browser permits, but doing so may affect your ability to access or use certain features of Cervus' website.
Social Networking and Similar Situations
Disclosure of Personal Information
For example, Cervus engages service providers to help operate Cervus' websites, advertising, and email services and to analyze information collected through websites, advertising, and email (including through cookies and other similar technologies).
For example, Cervus may disclose information to law enforcement authorities or other businesses and organizations in connection with the detection, prevention, and prosecution of activities that Cervus reasonably believes to be unlawful or fraudulent, and the disclosed information may include personal information of the individuals suspected of involvement in unlawful or fraudulent activities.
Retention, Location and Protection of Personal Information
Accuracy and Access to Personal Information
You can help Cervus maintain the accuracy and completeness of your information (including your Cervus website account information) by notifying Cervus of any changes to your personal information. You may update your Cervus website account information through Cervus' website.
You may request access to your personal information and information about Cervus' collection, use, disclosure, and retention of that information by sending your request to Cervus' Privacy Officer at the address noted below. Subject to applicable exceptions and limitations prescribed by law, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate.
Personal Information of Children – Cervus does not knowingly collect personal information from or relating to children who are under 13 years of age without the consent of the child’s parent or legal guardian. Cervus expects parents to supervise and monitor their children’s disclosure of personal information, including through Cervus' website. Please immediately contact Cervus' Privacy Officer at the address noted below if you believe that Cervus has unintentionally collected personal information from a child under 13 years of age without the consent of the child’s parent or legal guardian. If Cervus learns that it has inadvertently collected the personal information of a child under 13 years of age without appropriate consent, Cervus will use reasonable efforts to delete that information from its systems (except to the extent that retention of the personal information is required or permitted by applicable law).
Employment – Cervus may use and disclose your personal information to administer and process your application for employment with Cervus and related matters.
Unsubscribing to Newsletters and Messages – You may unsubscribe from Cervus' electronic newsletters and similar messages by using the applicable self-service unsubscribe procedure (for example, by clicking an unsubscribe link in an email or adjusting your website user account preferences), or by contacting Cervus at [email protected] or (403) 567-0339.